Why should we care about organic cotton? Organic cotton is much better for our planet, the farmers that grow it and ourselves that wear it, which is why we choose to only use organic pima cotton to clothe our most delicate of areas.
What is organic pima cotton?
Organic pima cotton is also more resistant to pilling, retaining its color much better and ages slower (making our garments last much longer!) than conventional cotton. We also choose organic because of the greater benefits it has for mother earth - using 87% less water and creates 45% less CO2 than conventional cotton.
The ugly truth about conventional cotton
90% of the entire world’s supply of cotton is composed of common upland cotton. This conventional cotton is controversial from an ethical point-of-view, as it poses significant health risks to everyone involved - the workers, factories and surrounding communities. It also requires significant amounts of water, land and synthetic chemicals and can result in lower quality textiles that irritate the skin and don’t last as long.
3 reasons to love organic pima cotton over conventional cotton
1. Ultra breathability keeps you comfortable
2. Cleaner for the environment
With the absence of harmful chemicals, this is better for the health of farmers, hand-pickers and clothing wearers. Our farm in particular has implemented a number of regenerative farming practices in comparison to those used in commercial farming, including: crop rotation, intercropping (planting complementary crops together), non-chemical weed removal (by hand or machinery), the use of mulch and beneficial predatory insects (to control pests in the area).Organic pima cotton is also grown in limited quantities, so what is grown is only what is needed. Soil and water quality is also preserved through the avoidance of genetically modified (GMO) seeds and synthetic fertilizers, pesticides, herbicides and insecticides.
3. Empowers the supply chain
Farming materials for textiles is often a source of local employment in rural growing areas where large corporations take advantage of their unethical labor laws and lack of safety regulations. With our organic and fair trade certified pima cotton, farmers are employed in safer and ethical work conditions, better empowered and receive fairer compensation.
How to choose organic cotton
Look for Reputable Certifications
We only choose to use materials that have the best impact on our planet. Our organic pima cotton underwear is GOTS certified (Global Organic Textile Standard), USDA organic, fair trade, non-GMO, vegan and certified compostable.
Look for Quality
We’re committed to only choosing the highest quality of natural and sustainable fabrics and materials that meet our strict environmental standards so we can keep doing good for our soil, water, air and our bodies. We also believe that what we take from nature must return to nature - learn more about our commitment to compostability and sustainability innovation on here.