Why we love organic pima cotton

With its breathability, strength and ease of care, it’s no wonder that cotton is the world’s most important non-food agricultural product. Yet only 1% of the cotton grown worldwide is organic.   Why should we care about organic cotton? Organic cotton is much better for our planet, the farmers that grow it and ourselves that wear it, which is why we choose to only use organic pima cotton to clothe our most delicate of areas.     What is organic pima cotton?    Pima cotton (Gossypium barbadense) is a natural fiber, meaning that it comes from a plant, and is...