June 24, 2021

What is ‘regenerative agriculture’?

The next sustainability-related keyword in fashion you’ll soon be hearing a lot of: regenerative agriculture. We’re not exaggerating about the benefits of this holistic approach to farming, there’s actually data to back up its promise of reversing climate change. Regenerative agriculture shifts the sustainable mindset of reducing the negative to...

May 13, 2021

Organic cotton vs cotton

Cotton is a staple when it comes to the fashion industry. Cotton makes up one third of global textile production and as a result, the most widely used material in the apparel industry. There’s a common misconception that by purchasing clothing made from cotton, you’re making an eco-friendly choice considering...

March 11, 2021

What does “clean” underwear mean?

Good. Clean. Underwear. When we say “clean” underwear, we don’t mean a freshly washed pair of knickers. Think clean beauty. In recent years there has been a rise of clean products and ingredients in the beauty industry which celebrate products that don’t contain any harmful ingredients for us or the...

December 09, 2020

3 reasons to love botanical dyes

We LOVE plant-based dyes! It’s part of our commitment to create products that help you look good, feel good and do good.  What are plant-based dyes?  Plant-based dyes fit into a category of natural dyes derived from naturally-occurring resources like plants, flowers, foods and minerals. With the earliest recording in...

September 24, 2020

Why we love organic pima cotton

With its breathability, strength and ease of care, it’s no wonder that cotton is the world’s most important non-food agricultural product. Yet only 1% of the cotton grown worldwide is organic.   Why should we care about organic cotton? Organic cotton is much better for our planet, the farmers that...

July 25, 2020

what does organic mean?

While the concept of organic is most often associated with food - organic fruits and vegetables - the benefits expand equally to certified organic clothing (and underwear) for producer, wearer and our planet.  

May 03, 2020

The Best Materials for your Bum (and our planet)

  It's no mystery that we're big fans of natural fibers, but what materials are best when it comes to briefs on your bum? And, what type should we be wearing? According to Dr.'s, OBGYN's and those who wear underwear, there's a clear winner. Being mindful of what your briefs are made of can...