100% certified organic pima cotton underwear made ethically in Los Angeles, California. Our briefs are made of the highest quality natural, organic materials. Not just organic cotton, organic pima cotton. Grown in Peru, pima cotton makes up only 2% of the world’s cotton and organic pima is even more rare (less than 1%!). It’s extra-long fibers are twice the length of regular cotton, giving rise to its recognition as the ‘cashmere of cotton’. This GOTS-certified material is free of pesticides and traditional toxins found in our underwear, giving your bum the perfect combination of soothing, softness and superior breathability.