We put sustainability at the heart of everything we do. From using natural, plant-based materials to creating an ethical and transparent supply chain. We focus our efforts on areas that have the biggest impact - products, people and planet.
super natural standards
our favorite - organic pima cotton
Organic Pima Cotton checks all our sustainable materials boxes. Grown in Peru, organic pima cotton is the longest-staple of cotton in the world making it cushier and cleaner than its conventional cotton counterparts. It uses 87% less water and creates 45% less CO2 than conventional cotton. Cultivation of organic pima cotton is done on land free of chemical fertilizers, pesticides, herbicides and insecticides (unlike conventional cotton uses 25% of all insecticides used around the world and 10% of pesticides).
sustainable alternative to synthetics
reversing climate change
made in California
We are committed to making good things better. From materials grown in Peru to our briefs made in California, every step along our supply chain is vetted to the highest standards - including fair trade farming, carbon neutral shipping and ethical local manufacturing. We have partnered and worked with a family-owned apparel factory in Los Angeles for over 3 years and feel lucky to develop a close relationship where we stop...
grown in Peru
Everything except for our organic pima cotton is sourced from the USA. Peru is the only place in the world that grows organic pima cotton, which we’ve chosen for its longer staples, smooth and softness, known as the cashmere of cotton. The farm we source from is not only GOTS certified, they are also world fair trade organization certified and also a certified B Corp. this means that all workers...
Our briefs come in plant-based, acid free and compostable packaging. Our inks are soy based and Oeko Tex certified, including the tagless labels on the inside of each underwear (which are made in Canada).
We also offer carbon neutral shipping as an option at checkout - hooray for clean air!
equality & anti-racism
We've made it our mission to help restore Mother Earth. Advocating for the health of our planet also means advocating for its people and for a cleaner, just and equal way of living. We may be a small business, but we still have an opportunity and responsibility to take action.
PLEDGE: We pledge to continue representing and working with minority and black-owned businesses and professionals across our annual collaborations, projects, product...
PLEDGE: We pledge to continue representing and working with minority and black-owned businesses and professionals across our annual collaborations, projects, product development projects, productions, commissions, and more.
REPRESENTATION: We've always aimed to have diverse representation in our photography and content. We are committed to create and share content that represents and celebrates minority populations, including the Black community.
While restoring Mother Earth is at the heart of our mission, we will continue our commitment...