LA Compost Verified
We collaborated with LA Compost to put our briefs to the test. The first underwear in the world to be officially compost tested, our briefs went into LA Compost's composting center just outside of downtown LA - and disappeared in only 90 days.
Divert waste from landfill and create future soil for our planet to thrive. Plant your pants in 3 simple stepsw hen they've run their course:
1) Cut up washed briefs into small pieces
2) Pop fabric pieces in your compost
3) Celebrate a new beginning for your briefs
Don't have access to a compost? Find your local composter here. Be sure to ask in advance if they'll accept 100% organic cotton briefs.
compostable & recyclable packaging
From packaging to product design, we've put thought into every detail along the way to maintain our super natural materials - only using plant-based and renewable materials.
85% of textiles today are made from plastic fibers (spandex, nylon, elastane) - especially underwear. And a whopping 11M pounds of underapparel and underwear go into landfills and incinerators every day in the USA. Plus, underwear is the only apparel category we can’t donate or resell.
Why we love composting... it requires:
x No energy
x No carbon footprint (shipping)
x No chemicals
🌱 and worms
With every order in April, we will plant a tree in Peru with our partner One Tree Planted. Celebrate earth month with us, and join our mission to save the earth, one super natural basic at a time.
link below to release + campaign images