Underwear is one of the most difficult articles of clothing to dispose of – it cannot be donated or resold – and is often tossed in the trash at end of life. This contributes to the estimated 11 million pounds of undergarments sent to landfills daily in the USA. And because 85% of textiles today are made from fossil-fuel based, synthetic (aka plastic) materials like polyester, nylon and spandex, they stay in landfills for 200+ years, emitting methane and carbon dioxide in the process.
Improves soil health
Reduces waste streams
Cuts greenhouse gas (methane) emissions from landfills
Conserves water, holding 5-20x its own weight in water
Sequesters carbon from the atmosphere… helping to reverse climate change
Our composting partner, Sow a Heart Farm, is an organic, regenerative farm in Southern California. Founded by Mollie Engelhart, plant-based chef, regenerative farmer and owner of Sage Vegan Bistro, she began diverting food waste from her restaurants by bringing it back to the farm, creating compost, adding to the soil and closing the loop.
Sow a Heart Farm is USDA certified organic and focuses on regenerative agriculture - farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity – resulting in both carbon drawdown and improving the water cycle.
How to Plant Your Pants™
Our goal is to give everyone the ability to compost their KENT briefs at the end of its useful life, whether they have access to a home compost or not. Customers purchase a Compost Club shipping label and send their KENT briefs ready for compost with carbon neutral shipping. Our team sorts, sanitizes and preps them for the compost, and customers receive a credit for future compostable products. KENT briefs are also home compostable - simply wash, cut up and pop in! Watch our at-home tutorial here.
*We only accept KENT briefs, as the only globally verified compostable underwear
link below to release + campaign images