synthetic free
certified organic, non-toxic, and free of synthetics and petrochemicals
cashmere of cotton
organic pima cotton is softer, smoother and stronger than traditional organic cotton
biodegradable & compostable
plant-based, vegan and compostable briefs and packaging
"These briefs have skyrocketed to my favorite pair of underwear. Perfect fit, no digging and they make your bum look super cute too."
"Comfortable beyond belief! Very soft and non-wedgie inducing. Very well-made and LOVE the company mission. Thank you for providing this option!"
"Ah, I am in love. The simplicity and the ever so natural feel of the organic cotton panties is supreme."
super naturally soft
Only 1% of the world’s cotton meets the Pima standard, grown in the lush coastal valleys of Peru. From breathability to comfort, our briefs are designed with impeccable fit to feel better than before.
find your fit
We make clean, cute and conscious look easy. We’ve spent three years speaking with hundreds of women to design the perfect everyday briefs. Take our Quick Fit Quiz™ and find the styles and size to fit your bum best. We also make returns easy with our First Fit Guarantee.
take the Quizlimited edition
botanical briefs
Small batch dyed organic pima cotton underwear in colors made from plants, flowers and fruits.
shop botanical collection