certified organic, non-toxic, and free of synthetics and petrochemicals
organic pima cotton is softer, smoother and stronger than traditional organic cotton
plant-based, vegan and compostable briefs and packaging
"These briefs have skyrocketed to my favorite pair of underwear. Perfect fit, no digging and they make your bum look super cute too."
"Comfortable beyond belief! Very soft and non-wedgie inducing. Very well-made and LOVE the company mission. Thank you for providing this option!"
"Ah, I am in love. The simplicity and the ever so natural feel of the organic cotton panties is supreme."
Only 1% of the world’s cotton meets the Pima standard, grown in the lush coastal valleys of Peru. From breathability to comfort, our briefs are designed with impeccable fit to feel better than before.
We make clean, cute and conscious look easy. We’ve spent three years speaking with hundreds of women to design the perfect everyday briefs. Take our Quick Fit Quiz™ and find the styles and size to fit your bum best. We also make returns easy with our First Fit Guarantee.take the Quiz