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soft on skin, gentle on planet

Briefs designed to keep you comfy and made with nothing but organic pima cotton.

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botanical colors

3 limited edition briefs with botanically dyed colors

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naturally lavender. simply cozy.

Sustainable briefs for comfier days and cuter bums. Naturally.

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Simply Comfortable. Synthetic Free.

Organic briefs with a flattering fit and sustainable softness.

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synthetic free

certified organic, non-toxic, and free of synthetics and petrochemicals

cashmere of cotton

organic pima cotton is softer, smoother and stronger than traditional organic cotton

biodegradable & compostable

plant-based, vegan and compostable briefs and packaging

"These briefs have skyrocketed to my favorite pair of underwear. Perfect fit, no digging and they make your bum look super cute too."

- Jessica F.

"Comfortable beyond belief! Very soft and non-wedgie inducing. Very well-made and LOVE the company mission. Thank you for providing this option!"

- Shannon F.

"Ah, I am in love. The simplicity and the ever so natural feel of the organic cotton panties is supreme."

- Ly L.

we reimagined everyday briefs to be better for your bum and our planet.