plastic free
certified organic, non-toxic, and always free of synthetics and petrochemicals
the cashmere of cotton
organic pima is softer, silkier and more durable than traditional organic cotton
biodegradable
vegan, plant-based and compostable briefs and packaging
we reimagined everyday briefs to be better for your bum and our planet.
super naturally soft
Only 1% of the world’s cotton meets the Pima standard. This cushy ”cashmere of cotton” only grows in lush coastal valleys of Peru. Our organic pima cotton keeps things cool and cushy. From breathability to comfort, our briefs are designed with impeccable fit to feel better than before.
underwear drawer detox
Studies show we should replace our everyday underwear once a year to stay healthy. Each of our briefs come with a unique D.O.B. to help keep track. And, because our underwear is made without any synthetics, we keep everything airy and cool all day long.
find your fit
We make clean, cute and conscious look easy. We’ve spent three years speaking with hundreds of women to design the perfect everyday briefs. Take our Quick Fit Quiz™ and find the styles and size to fit your bum best. We also make returns easy with our First Fit Guarantee.
take the Quizback to earth
Our packaging and products are fully biodegradable and compostable. Made exclusively from plant-based materials, our briefs will disappear and return to nature as a resource when popped in a compost bin. Smiling? So is Mother Earth.