plastic free
100% GOTS certified organic, free of synthetics, microplastics and petrochemicals
cashmere of cotton
organic pima cotton is softer, smoother and stronger than traditional cotton
compostable
plant-based, vegan and compostable briefs that return to nature in 90 days
save the planet, one super natural brief at a time
super naturally soft
Only 1% of the world’s cotton meets the Pima standard, grown in the lush coastal valleys of Peru. From breathability to comfort, our briefs are designed with impeccable fit to feel better than before.
find your fit
We make clean, cute and conscious look easy. We’ve spent three years speaking with hundreds of women to design the perfect everyday briefs. Take our Quick Fit Quiz™ and find the styles and size to fit your bum best. We also make returns easy with our First Fit Guarantee.
take the Quiz