soft on skin, gentle on planet
plastic-free organic cotton basics that are compostable at end-of-life
plant your pants
compostable basics for cuter bums and a cleaner planet
Made with plant-based, super natural materials - zero synthetics or plastics.
super natural basics
as seen on Shark Tank
plant your pants®
Our packaging and pants (underwear) are made exclusively from plant-based materials and are fully biodegradable and compostable. KENT briefs will disappear and return to nature as a resource (in only 90 days) helping reduce landfill waste. Smiling? So is Mother Earth.
wear slow, compost fast
Unlike fast fashion, our products are softer, stronger and built to last. They also aren’t designed to end up in landfill! Learn more about our basics that are compostable at end-of-life.
Save with our Trio (3-pack), Work Week (5-pack) or Full Week (7 pack) packs - or build your own bundle!
the cashmere of cotton
Our briefs are made from 100% GOTS certified organic pima cotton. Zero synthetics (plastic-based fibers). Zero fillers. Only 1% of the world’s cotton meets the Pima standard, grown in the lush coastal valleys of Peru.
first fit guarantee
find your fit
We make clean, cute and conscious look easy. We’ve spent three years speaking with hundreds of women to design the perfect everyday briefs. Take our Quick Fit Quiz™ and find the styles and size to fit your bum best. We also make returns easy with our First Fit Guarantee.
These briefs have skyrocketed to my favorite pair of underwear. Perfect fit, no digging and they make your bum look super cute too.
Comfortable beyond belief! Very Soft and non-wedgie inducing. Thank you!
Ah, I am in love. The simplicity and the ever so natural feel of the organic cotton panties is supreme.