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KENT briefs have been clean since day one - 100% free of pesticides, toxins and plastics - but we know we’re not the only ones in your drawer. In time for spring, KENT presents the ultimate decluttering and detoxifying guide for your underwear drawer.


Studies show wearing synthetic materials can cause rashes, bacterial and yeast infection growth and also keeping everyday underwear longer than one year can do the same. Ugh!


We’re here to help solve that.


eat organic? wear organic.

Traditional detoxes focus on clean, organic food - welcome to the first detox program for clean, organic underwear.

Swapping out synthetic briefs that are past their prime for organic cotton comfy goodness not only benefits your body, but also the planet.

one & two week packs

For a limited time, we're introducing our first 14-pack designed to be the foundation for a clean, happy underwear drawer. Find just the right mix of bikinis, high-waist briefs and thongs in our core colours of charcoal and cloud. Custom packs also available. Shop 14 pairs for $175 (save 30%). Or, opt for our Full Week of 7 briefs for $98.

organic pima cotton 101

~ Absorbent, moisture wicking and breathable

~ Naturally hypoallergenic

~ Toxic free

~ 87% less water use* 

~ 45% less CO2 emissions*

~ Zero micro-plastic shedding during laundry

*compared to conventional cotton

recycle club

We’ve partnered with a female-owned textile and clothing recycling company to divert waste from any briefs past their prime. Compared to 85% of textiles that end up in landfill, recycling reduces carbon footprint, air pollution, water usage and energy. 

Synthetic fibers get chemically recycled and natural fibers get mechanically recycled. 

KENT customers can sign-up to our Recycle Club and receive a shipping label to recycle old briefs when they receive new ones.

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