There is no greater feeling than sliding your booty into a pair of fresh new underwear. And there is no greater disappointment than splurging on a good set of underwear only to be met with pilling after a mere 2-3 washes. Underwear has become increasingly more pared down over the years, brands have begun investing in fabrics that prioritize health (forget complicated lace fabrics and satins aka polyester). Kent, an intimates brand based in Los Angeles, specializes in natural, organic underwear and loungewear. Three options (high-waist, brief, and thong) are available for the Annual Brief subscription which launches today. Founder, Stacy Anderson, was inspired to start a subscription service for underwear after learning about how underwear should be replaced once a year to prevent bacterial and yeast infections. Kent Woman already has organic silk briefs, but the Annual Brief subscription aims to provide a more accessible, everyday brief.

The choices are simple: The Trio includes 3 Annual Briefs, The Work Week includes 5 Annual Briefs, The Full Week includes 7 Annual Briefs, and Underwear Drawer Reboot includes 30 Annual Briefs. You can mix and match styles, sizes, and colors in each pack. The vision is for people to begin with either The Work Week or The Full Week to start and eventually migrating their entire underwear drawer to their 100% pima cotton option. As a member of the Recycle Club, when Annual Briefs are past their prime and exchanged they will be repurposed and diverted from the landfill. Sign us up! This is the new 7 for $35 undies deal we've been looking for.