On August 5 (National Underwear Day) KENT is expanding its women's collection with two new everyday essentials made from 100% organic Supima cotton—without polyester, nylon, elastane, or other synthetic fibers. The new styles include:
- The Tanga, featuring a higher-cut leg, slimmer sides, and a cheekier fit while maintaining KENT's signature plastic-free construction.
- The Triangle Bra , a lightweight, uber comfy everyday bralette made from the same soft, breathable organic cotton.
Founded by husband-and-wife team Stacy and Jeff Grace, KENT was created to offer a truly natural alternative to conventional underwear, which often contains hidden synthetic fibers even when labeled "cotton." Every KENT piece is also fully compostable at the end of its wearable life.
With growing consumer interest in low-tox and plastic-free living, I thought the launch could be a good fit for any fashion, wellness, sustainability, or shopping coverage you're planning.
