Hypebae features KENT



Meet KENT, the underwear brand making briefs that return to nature in 90 days.


As the world continues to push for sustainable practices, more brands are coming out with innovative technology to reduce their impact on the planet. Aiming to provide eco-friendly options for all, KENT is an underwear brand that makes panties that are fully compostable.

kent compostable underwear sustainability panties pomegranate fruits

Tackling issues surrounding disposable fashion and synthetic materials, the label creates panties that “look good, feel good and do good.” Launched after three years in the making, KENT’s undergarments are crafted using 100 percent natural, plant-based and organic pima cotton that can be returned to nature. This makes the brand one-of-a-kind as most basics and underwear products can end up in landfills for up to 200 years being made with synthetic polymers. In addition, each piece comes in acid-free and compostable packaging with soy-based inks and tagless labels.

Available in bikini, high-waist brief and thong styles, KENT’s underwear can be purchased separately or in three-packs. Head over to the label’s website to update your intimates wardrobe with sustainable panties.