...KENT addresses a structural blind spot in the fashion system, the fact that underwear and basics can’t be donated and are rarely recyclable.
KENT Closes The Look On Everyday Essentials
A new generation of brands is proving that regenerative design do not have to look experimental. Instead, these regenerative designs can look like the clothes we wear every day. Los Angeles based KENT brings that philosophy to life with quiet precision. Every piece of its underwear and loungewear line is made from GOTS-certified 100% organic Supima cotton, free from synthetics, dyes, or toxins. The result is plastic-free, vegan, and fully compostable clothing designed to return to the soil within about 90 days through the brand’s aptly named “Plant Your Pants” initiative.
Beyond its novelty, KENT addresses a structural blind spot in the fashion system, the fact that underwear and basics can’t be donated and are rarely recyclable. Traditional versions are made with nylon or elastane which is a fossil fuel based material that shed microplastics with every wash. KENT replaces these with natural elastics and biodegradable packaging, demonstrating that comfort, performance, and circularity can coexist. Its design philosophy is as much about rethinking the life cycle of clothing as it is about redefining what sustainability feels like.