how fashion can prevent plastic in our oceans

Ocean plastic pollution is a major environmental issue impacting marine life and ecosystems around the world. One unsuspecting contributor is fashion. How? Many clothing items are made from synthetic materials like polyester and nylon, which are derived from plastic. When these materials are washed, they release tiny microfibers that end up in the ocean and are ingested by marine organisms.

The fashion industry is also a major contributor to the overall problem of plastic waste. Many clothing items are packaged in plastic bags or shipped in plastic packaging, which can end up polluting our oceans and harming marine life.

What can the industry do different? Invest in more sustainable, natural materials and eliminate the use of plastic packaging. By making more conscious choices when it comes to our clothes, we too can help reduce the amount of plastic pollution in our oceans and protect the environment for future generations.

At KENT, we have had a zero plastic commitment since day one. That means you can wear, wash and eventually plant (compost) all of your KENT with zero micro plastic shedding in our oceans. Smiling? So are the millions of marine life you are helping to keep healthy and happy.