You asked, we listened. Three new sustainable shades are being added to our lineup of organic and compostable basics. Guaranteed free of plastics, petrochemicals and fossil fuels.
Indigo Blue brings a new staple to your top drawer, in a rich deep hue. Sage is a soft neutral green reminding us of pretty meadows. And Blush, our best-seller, is back for good - all colors created exclusively with certified organic dyes.
The first run of these colors will be sustainably produced in limited quantities to be mindful of the planet's resources and ensure zero waste. Orders ship end of September.
preorder August 19-31
indigo blue
The Indigo Blue color is a saturated, deep sea navy that symbolizes our commitment to keeping our water clean. All KENT basics are designed free of plastics and micro-plastics, so you can wear and wash them knowing no pollution will enter our waterways.
blush
Our Blush tone is inspired by summer sunsets and tonal rose sand beaches. A delicate, classic shade that is a neutral alt and wearable year round.
sage
Sage Green is a soft, earthy shade to celebrate mother earth. Through our unique circular design, KENT briefs can be composted at end-of-life, helping to sequester carbon from the atmosphere in the process. Doing more good, even when you are done with them.
shop sustainably
why preorder?
With these new colors, we want to prevent waste, lower impact and minimize resource over-consumption. Preorders not only reserve and guarantee your basics, but also help us understand what colors will be loved. With your help, we can continue to produce and shop more sustainably in ways that have a positive impact on the planet.