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We put sustainability at the heart of everything we do. From using natural, plant-based materials to creating an ethical and transparent supply chain. We focus our efforts on areas that have the biggest impact - products, people and planet.


super natural standards

Almost 75% of the negative impacts of fashion occurs at the raw materials stage. Selecting certain fibers influences how we wash our pieces and also their end of life - from recycling, composting or landfill (85% of clothes end up in landfill - eek!). Because of this, we created our Super Natural Materials Standards - a set of social and environmental criteria that we evaluate all material against before choosing to include in our collections. 

We are ruthless about only using 100% natural, plant-based and organic materials that also have the potential to return to nature as a resource. While some basics and underwear may contain organic materials, 99% still include some form of petrochemical or synthetic polymer - think spandex or polyester - that can remain in landfills for up to 200 years. Not to mention the negative impact these unnatural materials have on the natural world.

super natural standards

our standards are high

we are committed to using the cleanest ingredients on earth. This translates to our super natural material standards - that every product we create must meet.

☁️ 100% Organic

☠️ 100% Non Toxic

✨ 100% Plastic-Free (and micro plastic free)

❤️ 100% Vegan

🌿 100% Plantable (Biodegradable)

the un-naturals

materials you’ll never see from us

we hold ourselves to the highest natural standards, which means we have a zero tolerance policy for using petro-chemical based, GMO or pesticide-heavy materials and fibers traditionally found in our underwear. this means you will never see, not even 5% and not even in our elastics or trimmings, these in any of our products: 

> spandex 

> polyester, even recycled - it's still plastic :(

> nylon

> elastane

> acrylic

> acetate

why such high-standards? all the above are synthetic fabrics made from nonrenewable fossil fuels. They not only extract from our planet's nonrenewable natural resources, they also pollute along they way (in manufacturing and in everyday washes with tiny microplastics going into our water streams) and will live for 100's of years in landfills. 

our favorite - organic pima cotton

Organic Pima Cotton checks all our sustainable materials boxes. Grown in Peru, organic pima cotton is the longest-staple of cotton in the world making it cushier and cleaner than its conventional cotton counterparts. It uses 87% less water and creates 45% less CO2 than conventional cotton. Cultivation of organic pima cotton is done on land free of chemical fertilizers, pesticides, herbicides and insecticides (unlike conventional cotton uses 25% of all insecticides used around the world and 10% of pesticides). 

certified organic

Our organic pima cotton is certified by GOTS (Global Organic Textile Standard), the globally recognized body for auditing and approving organic materials. GOTS not only guarantees the traceability of organic cotton from field to final garment, but also fair and ethical working conditions. Handpicked in Peru, our cotton is also non-GMO (Peru has a ban on GMO seeds which reduces the risk of contamination that exists in other cotton producing countries).

sustainable alternative to synthetics

At KENT, we champion super natural materials that regenerate, rather than eliminate, our natural resources, and that means opting out of synthetic materials derived from fossil fuels.

The problem with fossil fuel based synthetics

Traditional underwear is made from synthetic fabrics - nylon, spandex, elastane - fossil-fuel based materials from non-renewable resources that harm the earth chemical beginnings to landfill endings. Beyond being non-renewable, a signficant concern with these materials are their associated microplastic pollution that happens with laundry. More on that here.

We recognize that synthetics do offer performance qualities that are key for underwear. That's why we spent 3 years research and developing an alternative that is better than before.

Our solution

Our signature 100% organic pima cotton - is more durable, softer and smoother than conventional cotton, with a sustainable stretch. Our bio-based elastics are made from renewable tree resources, a raw material that sequesters carbon dioxide from the atmosphere during its growth.

We've developed a solution that is better than before - designed to keep your body, and the earth, clean, green and cool.

reversing climate change

Organic farming practices support biodiversity and healthy ecosystems. By reducing the exposure of farmworkers to potentially toxic and carcinogenic compounds and using nature-based solutions, it builds healthy soil. Organic pima cotton also presents the opportunity to reverse climate change through regenerative agriculture practices. The farming of our cotton participates in key areas of these practices including crop rotation, compost use, biological pest control, intercropping and no tilling.  

To go deeper, have a read through this article in Vogue.

made in California

We are committed to making good things better. From materials grown in Peru to our briefs made in California, every step along our supply chain is vetted to the highest standards - including fair trade farming, carbon neutral shipping and ethical local manufacturing. We have partnered and worked with a family-owned apparel factory in Los Angeles for over 3 years and feel lucky to develop a close relationship where we stop by regularly to meet those who beautifullly sew the briefs we all love.

grown in Peru

Everything except for our organic pima cotton is sourced from the USA. Peru is the only place in the world that grows organic pima cotton, which we’ve chosen for its longer staples, smooth and softness, known as the cashmere of cotton. The farm we source from is not only GOTS certified, they are also world fair trade organization certified and also a certified B Corp. this means that all workers are paid above living wages. 


Our briefs come in plant-based, acid free and compostable packaging. Our inks are soy based and Oeko Tex certified, including the tagless labels on the inside of each underwear (which are made in Canada).

We also offer carbon neutral shipping as an option at checkout - hooray for clean air!

equality & anti-racism

We've made it our mission to help restore Mother Earth. Advocating for the health of our planet also means advocating for its people and for a cleaner, just and equal way of living. We may be a small business, but we still have an opportunity and responsibility to take action. We recognize the need to make and share our commitments, starting with:

PLEDGE:  We pledge to continue representing and working with minority and black-owned businesses and professionals across our annual collaborations, projects, product development projects, productions, commissions, and more. 

REPRESENTATION: We've always aimed to have diverse representation in our photography and content. We are committed to create and share content that represents and celebrates minority populations, including the Black community.

While restoring Mother Earth is at the heart of our mission, we will continue our commitment to represent, collaborate and share the diverse voices that make up this planet of ours.