BUSINESS OF FASHION
The Quest to Make Environmentally-Friendly Bras and Knickers
The Quest to Make Environmentally-Friendly Bras and Knickers
Much of the lingerie industry has undergone a socially responsible makeover, but becoming environmentally responsible presents its own set of challenges. Here’s how some players are addressing them.
KEY INSIGHTS
- The underwear market has transformed in recent years, with brands of all sizes looking to become more socially and environmentally responsible.
- Performance requirements like stretch make underwear a difficult product category to make more sustainable.
- A growing number of brands are looking to find tackle the challenges, from material innovations to end-of-life solutions.